Top 5 Photo and Video Apps in South Africa Q4 2022

In the fourth quarter of 2022, South Africa's leading Photo and Video applications demonstrated diverse trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the performance of the top five apps: CapCut - Video Editor, Instagram, YouTube: Watch, Listen, Stream, Snapchat, and InShot - Video Editor.

CapCut - Video Editor saw a notable increase in weekly downloads, peaking at over 83K in early November. Weekly active users also surged, starting from 187K in late September and reaching approximately 573K by the end of December. Revenue for the app fluctuated, with the highest weekly revenue recorded at around $62 in mid-December.

Instagram maintained strong weekly downloads, with numbers consistently above 60K, peaking at nearly 88K in late November. Weekly revenue saw a steady increase, reaching up to $553 in mid-December. Active users remained stable, hovering around 4.6M throughout the quarter.

YouTube: Watch, Listen, Stream experienced varying weekly downloads, with a high of around 61K in early October. Weekly revenue was robust, consistently staying around the $28K to $32K mark. Active users showed slight fluctuations, averaging around 17.6M during the quarter.

Snapchat had a stable download rate, peaking at about 64K in late November. Revenue increased towards the end of the quarter, with the highest weekly revenue at $502 in the last week of December. Active users remained strong, ranging between 3M and 3.2M.

InShot - Video Editor saw weekly downloads around 30K to 41K, with a peak in late November. Revenue was consistent, with a slight increase towards the end of December, reaching up to $2.6K. Weekly active users showed a steady trend, ending the quarter with approximately 430K users.

For more detailed insights and analytics, visit Sensor Tower.